Journal of Business and Management Research
Volume 1, Issue 1, Published 1 Sept 2025
Role of Generative AI In Business Model Innovation
Syed Waheeduddin, MBA Student, ISL Engineering College, Hyderabad, TG, India.
Abstract
Generative Artificial Intelligence is fast turning into a transformative force revolutionizing business models, business strategies and performance management. AI is known to be a pivotal driver for business success in today's modern digitized era, allowing companies to grow multifold. Its use is now not just limited to task automation, predictive analysis. This paper explores Generative AI and its role in enabling small and big enterprises to redefine, reimagine and revamp their business value, improve delivery systems, and grow seamlessly. It presents AI as a tool optimizing business creativity, business productivity, adaptability, and automation. It explores traditional and modern AI, highlighting its core potential in improving customer experience, service development, accelerating product delivery, marketing, human resources, and overall business decision-making. It attempts to examine ways in which organizations leverage different forms of AI to leverage business transformation through market simulation, knowledge management, personalization, and other business dynamics.
Furthermore, this study also identifies, analyzes, discusses varied types of challenges concerning the use of the generative AI in business management, business transformation, ethical risks, data collection and privacy concerns. With due focus on technological advancement, and generative AI, it is a strategic step to delve into the innovation that it brings in, providing enterprises new and novel opportunities to revamp, reinvent new models for sustainable business growth in the digital economy. It concludes with possible solutions that organizations can adopt to balance innovation with AI and business management.
Keywords:
Business Transformation, AI in Business, Generative AI, AI Business Models
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